Brand Is the Way to Unstick a Stuck Purpose—Here’s How

In today’s values-led landscape, a well-crafted purpose statement confined to the C-suite isn’t enough. Yet, purpose is still getting stuck in the boardroom. To realize its potential as a driver of sustained profit growth—and attract talent, investment, and customers—purpose should be put to work. It must be unlocked from its siloed, stuck position and brought to […]